Pathfinder was built to answer a question sales leaders keep guessing at.

Remington Jarvis spent over a decade in B2B sales, starting on the floor and moving into sales management, leading regional teams at Global Relay and Theta Lake before running the full sales organization at Scoop Robotix. That path extended into Customer Experience, working across Sales, SDR, Customer Success, and Support, and how each function showed up differently at each stage of a buyer’s path.

What became clear across all of it was how little real visibility any of that gave. Decisions got made on weak signals, email opens, a rep’s notes from a call, best guesses dressed up as data. Newly signed customers were the one source that actually knew what the experience had been like, but they were stretched thin between Customer Success, Marketing, and Account Management, everyone wanted their time, and even then, they only represented the people who’d already said yes. Nobody was hearing from the ones who almost did, or didn’t.

Pathfinder Evaluations was started in 2025 by Remington and a small team to close that gap. Real buyers, matched to a company’s actual market, go through the marketing and sales process the way a genuine prospect would and report back on what it was actually like from the other side.